文章： SELL MORE THAN A DESTINATION - SELL AN EXPERIENCE
SELL MORE THAN A DESTINATION - SELL AN EXPERIENCE
There are experiences in Cape Town that leave a lasting impression. The kind that begins quietly and then stay with you, long after your clients have left the city. This year at WTM Africa 2025, we invite you to discover one of them.
Shimansky will be exhibiting at Stand L03, offering a glimpse into the world of fine South African diamonds and curated travel experiences that connect heritage with luxury. For those in the travel and tourism industry, this is an invitation to elevate what you offer your guests to create something truly memorable, rooted in authenticity and refinement.
A Live Diamond Polishing Experience
Visitors to our WTM stand will witness something rare and remarkable. Right at the heart of the exhibition, a Shimansky master craftsman will be polishing a diamond in real time.
This is not a demonstration. It is a moment of transformation, a process of patience, precision and years of expertise. Watching a rough diamond come to life is an emotional experience. It is the kind of story your guests will carry home, not in photographs, but in memory.
We invite you to meet with our inbound marketing team at the stand to discuss how this one-of-a-kind offering can be integrated into your luxury itineraries. Whether you are looking to enhance group experiences or tailor unique individual visits, our team is on hand to explore meaningful collaboration.
The Cape Town Diamond Museum at the Clock Tower
Cape Town has many museums, but few offer the kind of quiet wonder found inside the Cape Town Diamond Museum. Located within our Shimansky Clock Tower Showroom at the V&A Waterfront, this is an essential stop for those curious about the city’s diamond heritage and South Africa’s place in the global industry.
From the discovery of diamonds in Kimberley to the evolution of modern-day craftsmanship, the museum reveals the journey of a diamond in a way that is personal and engaging. Here, visitors walk among real diamonds and life-size replicas of the mining equipment used more than a century ago. It is a place where history and artistry meet.
In 2024, the Cape Town Diamond Museum was honoured with the Tripadvisor Travellers’ Choice Best of the Best Award — placing it among the top one percent of attractions globally. This recognition makes it one of the top-rated cultural activities in Cape Town, perfect for inclusion in private city tours, cruise excursions or curated high-end experiences. The museum is open seven days a week, with complimentary guided tours available for individuals and groups.
The Rockwell Showroom in De Waterkant
For clients who prefer discretion and personalised service, the Shimansky Rockwell Showroom offers an intimate and luxurious setting in Cape Town’s design district. Located in the stylish De Waterkant neighbourhood, this showroom is ideal for private appointments, bespoke diamond consultations and exclusive jewellery viewings.
In 2024, the Rockwell Showroom was awarded the Tripadvisor Travellers’ Choice Award, reflecting the consistent five-star reviews and exceptional guest experiences shared by international visitors.
Whether a couple is searching for a one-of-a-kind engagement ring, or a traveller is looking for a meaningful keepsake to take home, the Rockwell experience is designed to be personal, quiet and deeply considered. This location is well-suited to concierge-recommended activities, romantic itineraries and honeymooners seeking something special. Appointments are by request only, ensuring the highest level of service and attention.
Why Shimansky Should Be Part of Your Luxury Offering
Shimansky is a proudly South African brand, rooted in craftsmanship, innovation and experience. Our offering goes beyond jewellery. We provide a window into the world of diamonds through storytelling, education and interaction — all wrapped in a refined sense of hospitality.
We understand the expectations of the luxury traveller. More importantly, we understand how to exceed them. Our partnerships with the travel and tourism trade are built on mutual respect, reliability and a shared passion for delivering unforgettable moments.
Whether you are curating high-end tours, sourcing meaningful cultural activities for your clients or looking to align with a respected luxury brand, Shimansky is ready to collaborate with you.
Visit Shimansky at WTM Africa 2025 - Stand L03
We warmly welcome tour operators, DMCs, travel agencies and concierge professionals to visit us at Exhibit L03 during WTM Africa 2025. Come and experience the artistry, speak with our team and explore how we can help you offer something extraordinary.
If you would like to pre-arrange a meeting or find out more, please reach out to our inbound marketing team. Together, we can create experiences your clients will never forget.
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